What every marketing team should do

published4 months ago
1 min read

Hi there!

To those who have just joined the newsletter since my latest push, welcome! If you are wondering how often I email, my goal is to send this newsletter every Friday (2 successes so far).

A new essay

One of my big aha moments recently is when Jon Stona, Head of APAC Marketing at Stripe, shared his team's "mandate". It provided a framework that simplified many messy ideas in my mind on how to think about marketing goals and strategy.

The best way I learn is to write things down, so I just published The Marketing Mandate, which covers the concept and how we have adopted it at Buffer.

What I read this week

See you next week!

Alfred


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